harbormaster
03-08-2006, 12:44 PM
I received the following email from Josh Stickles, Donzi's VP of Marketing:
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Scot-
During the last Sarasota Donzi Rally, you and I were talking about the Armani photo shoot that Donzi was working on in Mexico. Since then, we ended up selling Armani a boat, which they photographed down in the Sea of Cortez. We announced the launch of the Armani Exchange campaign in February, and ads featuring a Donzi 22 Classic are now running in over 30 major publications from now through May. Armani has pictures of the Donzi in their 52 stores, the boat is on billboards in New York and LA, and Armani is putting the 22 Classic on display inside their flagship retail location in NYC.
We’ve worked with Armani to put together a pretty cool promotion that ties into the campaign. They’re giving away a 2006 16 Classic. Anyone can register to win and there’s no need to purchase anything.
This is Armani’s promotion, but everyone on the Registry might like a chance of winning the boat. All the details are at www.armaniexchange.com. Check it out!
Also, I know that everyone is wondering what’s up with the Donzi website. We are working around the clock on an entirely new DonziMarine.com, and plan to launch it soon. Actually, we had planned to launch it a while ago, but in the end the project has benefited as a result of the extra development time. The scope of this site is really ambitious. If you think of all the elements of today’s Donzi: the boats, racing, history, their owners, poker runs, tournaments, partnerships (Miami Vice, Shelby, Armani, etc), Donzi girls, clothing, and all of the various components of Donzi, well, we’ve got a lot to talk about. The new site will contain much more content, in a far more accessible and appealing format.
Anyway – those are just a couple things that I thought our friends on the Registry might want to know about. There’s a lot more that we’ll be announcing soon, but I thought that a chance to win a free Donzi might be of interest. So you know, this promotion is set to run in Armani’s 52 stores and via website only, which is actually fairly limited exposure for such an expensive giveaway. It would be pretty cool if a Donzi enthusiast won it!
Thanks to you and the Registry. We appreciate all you do for us.
Josh
***********************************
Scot-
During the last Sarasota Donzi Rally, you and I were talking about the Armani photo shoot that Donzi was working on in Mexico. Since then, we ended up selling Armani a boat, which they photographed down in the Sea of Cortez. We announced the launch of the Armani Exchange campaign in February, and ads featuring a Donzi 22 Classic are now running in over 30 major publications from now through May. Armani has pictures of the Donzi in their 52 stores, the boat is on billboards in New York and LA, and Armani is putting the 22 Classic on display inside their flagship retail location in NYC.
We’ve worked with Armani to put together a pretty cool promotion that ties into the campaign. They’re giving away a 2006 16 Classic. Anyone can register to win and there’s no need to purchase anything.
This is Armani’s promotion, but everyone on the Registry might like a chance of winning the boat. All the details are at www.armaniexchange.com. Check it out!
Also, I know that everyone is wondering what’s up with the Donzi website. We are working around the clock on an entirely new DonziMarine.com, and plan to launch it soon. Actually, we had planned to launch it a while ago, but in the end the project has benefited as a result of the extra development time. The scope of this site is really ambitious. If you think of all the elements of today’s Donzi: the boats, racing, history, their owners, poker runs, tournaments, partnerships (Miami Vice, Shelby, Armani, etc), Donzi girls, clothing, and all of the various components of Donzi, well, we’ve got a lot to talk about. The new site will contain much more content, in a far more accessible and appealing format.
Anyway – those are just a couple things that I thought our friends on the Registry might want to know about. There’s a lot more that we’ll be announcing soon, but I thought that a chance to win a free Donzi might be of interest. So you know, this promotion is set to run in Armani’s 52 stores and via website only, which is actually fairly limited exposure for such an expensive giveaway. It would be pretty cool if a Donzi enthusiast won it!
Thanks to you and the Registry. We appreciate all you do for us.
Josh